After suffering high losses in recent years, the format is set to change for the East of England Show which is held in July at the Peterborough Showground. Plans for the 2013 East of England Show are still being finalised, but the Society confirms that its cattle and sheep livestock competition will go ahead.
“A radical review of our summer event is underway,” said Jeremy Staples, chief executive of the East of England Agricultural Society. “However, rumours that the Society is turning its back on a long and proud history of livestock competition are incorrect.” Both the Council and the Board of the Society have approved plans for a competitive livestock event on July 5th and 6th.
“Recent years have seen high numbers of good quality stock competing and we recognise the Peterborough Showground offers one of the highlights of the showing calendar. We have no intention of turning our back on that,” said Mr Staples.
Plans are being developed for other events to run alongside the livestock event. These include an ambitious educational event for primary school children and an event that is closely linked to the Society’s established ‘Food Direct from the Farm’ ethos. Further details of these plans will be unveiled by the end of the year.